Creating content on LinkedIn is a game-changer for entrepreneurs, and solopreneurs looking to grow their businesses. With over 900 million users, LinkedIn is more than just a networking platform—it’s a thriving content creation economy, which has made people ask themselves more often about how to go viral on LinkedIn.
Did you know that 97% of B2B marketers use LinkedIn for content marketing, and 80% of B2B leads come from LinkedIn? Going viral on LinkedIn represents an opportunity to elevate your influence, create meaningful connections, and unlock new opportunities within your niche.
So, what’s the secret to how to go viral on LinkedIn in 2024?
In this blog, we’ll dive into the key elements of viral posts, give you step-by-step tips to create awesome content and share proven strategies to maximise your reach.
Let’s get started!
What Does It Mean to Go Viral on LinkedIn?
Going viral on LinkedIn means your post is rapidly shared, liked, and commented on — significantly extending its reach beyond your immediate network.
Key Metrics of LinkedIn Virality:
- Views: The number of times your post is seen.
- Shares: The number of times your post is shared.
- Comments: Number of comments your post received.
- Reactions: Number of positive reactions your post received.
How Many Views Are Considered Viral on LinkedIn?
Some may say a LinkedIn post is often considered viral if it reaches 100,000+ impressions and receives 500+ likes, but it varies based on your network size and industry.
It’s safe to say that as long as you are reaching people beyond your network, you are on your way to virality.
Why Going Viral on LinkedIn Matters
Achieving virality on LinkedIn is not about numbers, but expanding your influence, establishing your expertise, and opening doors to new opportunities.
When your content resonates widely, it can attract high-quality leads, foster meaningful connections, and position your brand as a thought leader in your industry.
Anatomy of a Viral LinkedIn Post
Elements of Viral LinkedIn Posts
- Opening Hook: A strong, attention-grabbing headline is essential. It should be clear, concise, and evoke curiosity or emotion. Here are some options:
- Ask a question: Do you like vanilla ice cream?
- Reverse psychology: The worst thing someone said to me was that vanilla was the best ice cream flavour.
- Make a listicle: These are X toppings to make your vanilla ice cream less boring.
- Re-hook: Once you get your reader’s attention, make them stay and click on “read more”.
- Be controversial: Vanilla is the worst ice cream flavour.
- Question a popular subject: Is vanilla actually the best flavour?
- Complain about something related: Is anyone else tired of vanilla ice cream?
- Engaging Visuals: Use high-quality images or videos to make your post stand out in the feed. Ideally, you will include a photo of yourself, or at least use the same fonts and colour palette, so people start differentiating your content from others’ posts.
- Personal Story or Insight: Share a personal experience or insight that others can relate to or learn from.
- Clear Call to Action (CTA): Encourage your audience to like, comment, share, or visit a link.
- Formatting: Last but not least, optimise your writing for mobiles. LinkedIn is full of skim readers, so instead of writing with long paragraphs, make the information readable by breaking it down into no more than two lines, and adding spacing between lines.
The Power of Authenticity
Authenticity is a cornerstone of successful LinkedIn posts. Share genuine experiences and insights that reflect your true self and professional journey to foster trust and encourage deeper engagement.
How to Write a Viral LinkedIn Post Using AI
1. Write a short description of yourself or your business.
To get the best answers possible, you need to tell ChatGPT who you are.
Example:
[Name] is a [business type/job role] with a focus on [niche]. Their hobbies are [this and that]. They are [quailities/personality traits]. Their mission is to [values/your unique selling point].
2. Choose 3 viral LinkedIn posts for formatting reference
This will provide you with options that will require minimum editing when it comes to information breakdown or visual structure. Here are some of our favourites:
Examples of Viral LinkedIn Posts
- Personal Milestone Stories: Celebrating achievements, such as promotions or project completions, resonate well with the LinkedIn community.
- Industry Insights: Sharing unique insights or data about your industry can position you as a thought leader and attract attention.
- Memes: Connect with your audience by turning their most common challenges into a meme.
3. Find your references
Select 3-5 blog posts about the topic you want to share. You can use either Perplexity or Consensus to find the best options.
4. Use Luke Matthew’s Ancient Ghostwriter prompt
While this is an awesome prompt, you would require ChatGPT4 to use it properly.
5. Give it your touch
To increase the chances to go viral on LinkedIn you need to make your content unique.
Add some expressions you normally use when talking with someone, or some personal insights you can share to add more value. Keep it conversational.
7 Strategies to Increase LinkedIn Virality
1. Engage Actively: Foster Community Interaction
Use the comments section of your post to include different CTAs to engage with your community and foster interaction. You can invite them to:
- Post the most recent photo on their mobile
- Ask random questions like what are they having for lunch
- Share their personal stories
While LinkedIn is a professional platform, let’s remember it still is a social network, which means, at the end of the day, people would like to just take a break from their activities, have fun, and connect with others.
2: Fine-tune Your Content Strategy by Using Analytics
Use LinkedIn Analytics to track the performance of your posts. Analyze which types of content perform best and refine your strategy accordingly. Some useful metrics are:
- Impressions
- Reactions
- Shares
- Followers
3. Collaborate with People Like You
Partnering with people who are also creating content in your niche can amplify each other’s reach – which increases the likelihood on going viral on LinkedIn.
4. Be Consistent: Stay Top of Mind
Regularly posting high-quality content keeps your audience engaged and increases the chances of your posts being shared. You don’t need to post daily but try doing it at least twice a week.
5. Use Upto11 to Increase Visibility
Upto11 can help you go viral on LinkedIn by incentivising your audience to share your content. By offering rewards like eBooks or VIP discounts, you can motivate your visitors to share your posts, boosting their reach and engagement.
Conclusion
Going viral on LinkedIn requires a blend of strategic planning, engaging content creation, and active community engagement.
By understanding the anatomy of a viral post, and using tools like Upto11, you can significantly boost your LinkedIn presence and achieve your marketing goals.
Remember, consistency and authenticity are key. Keep experimenting with different types of content, analyse your performance, and adjust your strategy as needed. With dedication and the right approach, you’ll be well on your way to creating viral LinkedIn posts that resonate with your audience.
Boost Your LinkedIn Visibility with Upto11
Ready to take your LinkedIn posts to the next level?
Upto11 can help you amplify your reach by incentivising your audience to share your content.
Get started with Upto11 today!
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How do I attract views on LinkedIn?
To generate more impressions on LinkedIn, use attention-grabbing headlines, incorporate visuals, and post at times when your audience is most active.
Engaging with your audience by responding to comments and participating in discussions can also increase visibility.
How many views are considered viral?
No set number of views defines a viral post, some may say it's above 100,000 impressions, but it varies based on your network size and industry.
However, a post that significantly exceeds your average engagement metrics and gains traction beyond your immediate network can be considered viral.
How to create LinkedIn posts?
Creating LinkedIn posts involves several steps:
- Identify your audience and their interests.
- Craft a compelling headline and hook.
- Share valuable insights or stories.
- Use visuals to enhance your message.
- Include a clear CTA.
- Optimize for SEO with relevant keywords.
- Using tools like Upto11 can help you incentivize shares, increasing the reach and engagement of your posts.
How do we generate B2B leads with content marketing?
Generate B2B leads with content marketing by producing high-quality, valuable content that addresses the pain points of your target audience. Use blogs, ebooks, webinars, and case studies, and distribute this content through SEO, social media, and email marketing.
How can a SaaS startup get marketing-qualified leads?
A SaaS startup can get marketing qualified leads by creating targeted content, using social media for promotion, leveraging email marketing, and implementing lead scoring systems. Offering free trials and demos can also attract qualified leads.
How should you use LinkedIn for lead generation?
Use LinkedIn for lead generation by sharing valuable content, engaging with industry groups, connecting with potential leads, and running targeted LinkedIn ads. Tools like Upto11 can enhance this by encouraging content sharing and increasing visibility.
Lineth Jimenez
Lineth Jimenez is an SEO product manager with 6 years of experience in marketing, specializing in SaaS industries. She also coaches Instagram content creators, helping them build their community organically.