Boost event visibility and reach your target audience by encouraging attendees to share event related posts, in exchange of unlocking gated incentives with Upto11.
Imagine you’re putting together a tech conference and want to promote it on LinkedIn in a way that actually gets you noticed.
The Outcome: Your event starts popping up everywhere, and registrations increase – all because your potential attendees saw a friend or colleague talking it up on LinkedIn. This is the kind of organic promotion you can’t get through an average ads campaign.
Here you start with the basics:
- What your event is called
- How long you're running the campaign
- What you want people to share about your event
For this example, we would like them to share a message that says “Joining the Tech Innovators Conference 2024 and can’t wait!”
Now you decide what you will offer in order to make people actually click on that post. It could be:
- a behind-the-scenes look at your event
- an exclusive interview with a tech giant.
But the real game-changer is the gated content attendees receive for sharing your event.
Maybe a discount on entry tickets, passes to networking events, or even the chance to get access to a VIP area.
Once the campaign is saved, and published, you just need to share it with potential attendees — which could be attendees from your past events, current partners, or even your teammates.
Getting the best exposure for your event it’s not just about being different; it’s about being smarter in your approach.
Discover our gated content tool features that make promoting your event not just easier, but significantly more impactful.
Whether you're looking to create a buzz around a music festival, a corporate conference, or a niche workshop, you can have a campaign up and running in no time.
Teamwork is vital — that’s why we offer unlimited users to ensure that every team member is on the same page on your event promotion efforts.
Enrich the overall event experience, making your event even more attractive to potential attendees by offering rewards for sharing in order to transform interest into action.
Every share is verified using the LinkedIn API, ensuring visitors get rewards only after genuine sharing.
Upto11 ensures that promoting an event on LinkedIn feels personal and credible by making it:
Shared by peers, making each post feel more genuine.
Reaches a more specific audience, interested in your event’s theme or industry.
Encourages interaction, which is key to boosting visibility on LinkedIn.
Offers value to both the sharer and the viewer, creating a win-win situation.
Utilise Upto11 to amplify your event exposure by encouraging attendees to share authentic, event-related content on LinkedIn. This approach leverages personal networks for a more impactful reach.
Start promoting at least 6-8 weeks in advance. Early promotion with Upto11 can spark interest and build anticipation, maximising attendance.
Ideally, begin promotion 6-8 weeks ahead. Upto11 helps keep the momentum going with strategic, shareable content leading up to the event.
Promotion should continue up until the event day. Upto11's tracking features allow for real-time adjustments to keep engagement high.
Frequent updates, at least once a week, are key. Upto11 makes it easy to maintain a steady stream of shareable content, keeping your event top of mind.
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