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Incentive types

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Link

After post is shared, it will open a link with incentive, which can be

Examples how to use it

1. Branded merchandise

    Research has shown that senior B2B decision makers do appreciate receiving branded merchandise. A study by PPAI found that 83% of buyers are more likely to do business with a company after receiving a promotional product.

    We recommend including a landing page URL or a Typeform style URL with a form requesting an address to send the merchandise to.

    2. Exclusive event invite landing page

    Content File

    PDF file, host it on your own domain. Include link with PDF 

    Examples how to use it – Ebooks, Whitepapers, Case studies, Webinars Infographics, Templates, Toolkits, Industry reports, Cheat sheets, Checklists, Buyer’s guides, Workbooks, Research studies…the list is endless!

    Code

    Static code, such as “20percentoff”

    Examples how to use it – Free trials or SaaS discounts

    Our tool can help you promote your SaaS by incentivizing potential customers to share your brand message on LinkedIn in exchange for an extended free trial or a bigger discount.

    Dynamic Code

    Unique, also called ‘dynamic’ coupon codes are a random series of numbers or letters that a recipient can use one time. Each recipient will receive their own coupon code, and no two recipients will have the same code.

    Examples to use it

    1. Free coffee or lunch voucher

      Providing free lunch or food can positively impact B2B relationships and lead to increased sales. A study by Seamless found that 57% of business professionals reported feeling more valued when provided with free food.

      2. Free gift card voucher

      Providing free Gift4All vouchers, which could be huge incentive for B2B promotion.

      B2B competitions on Linkedin [coming soon]
      Ask your leads to share a LinkedIn message to enter. Great examples include American Express’s “Small Business Saturday” competition required participants to share Linkedin post using a hashtag. The winner received a $5,000 AmEx gift card.

      Select one of the four incentives, which become available when your visitor shares your post on their LinkedIn. Discover creative ways to use these incentives by reading this article or watching the video for inspiration as you begin!

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