Maximizing Engagement: A Comprehensive Guide to Share2Get Use Cases in B2B Marketing
In the ever-evolving landscape of B2B marketing, finding innovative and effective ways to engage potential customers is crucial. We invite you to check “Share2Get”, an innovative tool that encourages virality and enhances brand awareness by offering incentives to your potential customers when they share your pre-approved posts onto their LinkedIn network.
Turns out, the pathway to success is all about nurturing a testing approach, much like Google’s test and learn culture. A simple, effective philosophy that is all about refinement based on data, not intuition.
Ready to embrace the culture of experimentation with Share2Get?
Let’s delve into the vast number of use cases that Share2Get offers to businesses seeking to enhance their marketing strategies.
In this comprehensive guide we have divided campaign ideas by the type of gated incentive offered: link, PDF file, static code or a dynamic code. Here is a list of potential brand awareness campaigns, or what can be offered to your visitors, once they share your brand message to their networks:
Gated Link
Example: Branded Merchandise
After a share, offer a landing page URL or a Typeform-style form to collect addresses for sending branded merchandise. This engages potential customers and can foster a positive association with your brand.
Example: Exclusive Event Invite Landing Page
After a share, offer links to landing pages for exclusive events, webinars, or product launches. This creates a sense of exclusivity and can be a powerful way to build relationships with your audience.
Example: Exclusive Webinar Access
After a share, offer provide a secret link or static codes for exclusive access to webinars or online workshops. This not only adds value to your audience but also positions your brand as a knowledge leader in the industry.
Example: Early Access to New Features
After visitors share your pre-approved post, offer early access links to exclusive features or product updates. This not only rewards users for their engagement but also creates a sense of privilege, encouraging them to stay connected for future developments.
Example: Curated Playlists or Podcasts
Share links to curated playlists or exclusive podcast episodes related to your industry. This not only provides entertainment but also associates your brand with valuable and relevant content.
Example: Free Consultation Sessions
After a share, send visitors to unique secret link with a free consultation session with yourself, industry experts or your team. This one-on-one interaction adds a high-touch element to your marketing strategy.
Example: High-Level Networking Dinners
By leveraging Share2Get, businesses can offer access to exclusive networking dinners as a gated incentive. After a visitor shares a pre-approved post, they can unlock the opportunity to attend high-level networking events, where they can connect with industry leaders and potential partners. This not only rewards the visitor for their engagement but also provides them with a valuable opportunity to build professional relationships and gain insights from industry experts.
Example: Gate Half of a Popular Article
Another use case for Share2Get is to gate half of a popular article. After a visitor shares a pre-approved post, they can gain access to the full article, which is initially only partially available. This approach can be effective in encouraging social sharing and virality, as it creates a sense of anticipation and exclusivity around the content.
Gated PDF File
Example: Ebooks, Whitepapers, Case Studies, etc.
Host valuable content files on your own domain and share the PDF link. This is effective for sharing in-depth content like ebooks, whitepapers, case studies, and more.
Collaborative Industry Playbooks: Craft downloadable PDF playbooks collating insights and strategies contributed by industry experts. This collaborative approach not only provides rich content but also extends your network.
Example: Printable Worksheets
After visitors share your pre-approved post, offer to download printable PDF worksheets guiding users through interactive exercises related to your industry. This hands-on approach enhances the learning experience for potential customers.
Example: Toolkits and Resources Compilation
Compile industry-specific toolkits or resource guides into downloadable PDFs. This comprehensive content can serve as a valuable reference for your audience, positioning your brand as a go-to resource in the field.
Example: Infographics for Quick Insights
Design visually appealing infographics summarizing key industry trends or insights. After visitors share your pre-approved post, share these as PDFs to facilitate easy sharing and consumption of valuable information.
Example: Comprehensive Industry Report
Develop in-depth industry reports and share them as downloadable PDFs. This establishes your brand as an authority in your field, attracting users seeking comprehensive insights.
Gated Static Code
Example: “20percentoff”
Once visitor shares your post, Share2Get will ungate a static code for discounts on SaaS products or services. This encourages potential customers to share your brand message on LinkedIn in exchange for extended free trials or bigger discounts.
Example: Exclusive Membership Tier
Create static codes unlocking exclusive membership tiers with additional benefits. This encourages long-term commitment and loyalty among your audience.
Example: Industry Conference or Trade Show Discount or Entry
Provide static codes for exclusive discounts on registration fees. This not only benefits your audience but also strengthens your presence within the professional community.
Gated Dynamic Code
Example: Reward Them For Testimonial on LinkedIn and Give a discount or Amazon voucher code
With Share2Get, businesses can encourage customers to share testimonials on LinkedIn by offering them exclusive rewards such as discounts or Amazon voucher codes. This approach not only amplifies brand advocacy through customer testimonials but also provides a tangible benefit to the customers, thereby fostering a positive and mutually beneficial relationship.
Example: Free Coffee or Lunch Voucher, Free Gift Card Voucher
Use unique, dynamic coupon codes for personalized incentives. This adds a layer of exclusivity, and these codes can be used for various rewards like free meals, gift cards, or other promotional items.
Example: Randomized Giveaway
Use dynamic codes for randomized giveaways, providing surprise rewards for users who share your content. This adds an element of excitement and unpredictability to your marketing strategy.
Example: Exclusive VIP Access
Provide dynamic codes for exclusive VIP access to certain features or events. This encourages users to continuously engage with your brand to unlock premium experiences.
Example: Limited-Time Flash Sales
Generate dynamic codes for short-term, exclusive discounts to create a sense of urgency and drive immediate sales.
As you can see, possibilities are limited only by creativity! We would love to hear your ways of using Share2Get widget!